Rui was born and raised in South Africa, and although he moved to the UK over 20 years ago has managed to keep hold of his imitable accent. His far-reaching travel experience – over 18 years – encompasses the Indian Subcontinent, Africa, the Far East and North America. His native love for South Africa has made him a font of knowledge and advice on the best places to visit and stay. The neighbouring nations of Namibia, Botswana, Zimbabwe and Mozambique are all firmly amongst his favourites, though his love for the USA and Vietnam make it impossible for him to pick a standout country.

Standout experience

Spotting the Big Five in Botswana’s Okavango Delta

Top recommendation

Driving through Namibia’s deserts and vast breathtaking landscapes

Ask me about

  • Best wine farms in the Cape Winelands
  • Game viewing in the Okavango Delta in Botswana.
  • Private dinner on a sandbank on the Zambezi River with the rumble of Victoria Falls in the background
  • Magnificent culture and Island hopping in Northern Mozambique’s remote Quirimbas archipelago
  • My journey on board the Venice Simplon-Orient-Express

My travels

My stories

Male and female Bengal tiger playing in the Ranthambore National Park

Spotting India's tigers in the wild

This guide will introduce you to the best destinations to maximise your chance at spotting this elusive big cat, while pointing you in the direction of the finest accommodation. With jungle-clad spas and luxury tented camps, going on safari takes on a glamorous air.

Lioness and cub in the Kruger National Park, South Africa

South Africa: The ultimate destination guide

South Africa is a diverse, exciting, awe-inspiring country that deserves a place on every traveller's bucket list. From its world-class winelands to its spectacular safari parks, it's truly an experiential destination. Here's our ultimate guide, from what to pack to the best in luxury lodges.

Taj Mahal

India: Where best to go for first-time travellers

Wexas India specialist Rui Ribeiro gives his expert insight into two places to choose between for your first trip to the Subcontinent.

Exterior, Umaid Bhawan Palace, Jodhpur

The top luxury experiences in India

The Luxury Holiday Company's Rui Ribeiro picks out the top five most exclusive things to do in India, from staying in a maharaja's palace to spending the night on a private houseboat.

Oyster Shucking at Saffire Freycinet, Coles Bay, Tasmania

What is Luxury Travel?

How do you define ‘luxury travel’? We’ve found that one person’s description is likely to be very different to another. In recent years, ‘luxury’ has become a well-worn phrase, too readily bandied about and applied to things that aren’t. We take a look at what it really is.

Kalahari lion male in the afternoon sun

African adventures, from Cape to Kalahari

Take a tour of Africa's storied regions, from the vast Kalahari Desert to Mozambique's little-know Mount Mabu, along the way discovering Namaqualand, the savannahs of east Africa and the legendary Sahara.